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A Guide to Small Business Web Design Web design is an important part of business that a whole industry has been dedicated to it. It was found to be a vital factor in promoting and marketing a business. There are two options for business owners: they can choose to hire people for web design services or do it themselves. Because of the high competition in the business industry these days, owners should see how important it is to have the best design for their small business website. Modern consumers usually check products and services online before they making the decision of purchasing an item or a service. Therefore, design and layout is important for any website since it can be a major factor in how customers see your brand. It was noted that a visitor just needs seconds to decide whether they will continue to browse on your site or not. It is important to note that your website is how you talk to potential customers about your vision and your goals. Failing to communicate well can lead to a loss of great opportunities and income.
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Having the best small business website design is imperative to retain your market and to increase the likelihood that these customers will keep on coming back to support your company. Web design does so much more than just making your website look good; it also influences your company’s online presence.
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In research done by Joseph Putnam, a web designer, he found that web design elements play a significant role in whether consumers will trust your company or not. In addition, design was found to be more powerful than content. The factors that negatively affected websites are: complicated layouts, annoying ads, hard to read text, and slow website load times. Content is still a major factor, though. Participants said that they liked websites that were relevant, clear, and informative. Design and content should work together for your small business website. If your site does not have a good layout, it could put off your customers from reading what you have for them on the website. Web design also plays a major role in search engine optimization. While current trends may be interesting for consumers now, it may not always be the best option for your website in the long run. Good web design can also lead to consumers trusting your brand more. Branding is important for any business since it can help customers return for your products and services or not. Web design also affects conversion rates through several factors. In terms of navigation, having an intuitive structure can encourage visitors to continue browsing your site. Another factor is content. The words that you use in your small business website can make or break your conversion rates. Color is another significant factor to consider since it can be used to lead visitors to what content is important for them to read. Several free website builders are available online for those who want to make their own sites. Weebly is one of the most popular options. It offers premium and ecommerce packages but small businesses do not really need to pay extra since the free version is enough. Its top feature is the drag and drop that allows for a simple and easy small business website creation for business owners. With this, creators can add several sections such as texts, images, videos, galleries, maps. Wix is another famous choice for website builders. It has become one of the top choices because of the many free design templates to choose from. It offers various templates for any type of industry. Once done with choosing a template, business owners can utilize the drag and drop feature to add or remove sections just like in Weebly. Creators can explore various tools with this feature like an image editor, video backgrounds, password protected pages and social media shortcuts. Webs is the best choice for creators who want to focus on SEO functionality. It has a built-in search indicator feature that can optimize one’s website which, in turn, can lead it to generate organic traffic quicker. The platform has a well-designed theme and modifications are easy as well.