A logo is an important part of a strong branding strategy, however creating one that is both representative of your brand and visually attractive requires a tactical approach. This is specifically true if your plan is to do it yourself with the help of tools provided by a website for DIY online logos. At the end of the day, you want a logo that is capable of symbolizing your entire brand and points up your company values without being exceedingly comprehensive that it loses its visual charm.
From current logos that need a redesign, to logos that are just in the conceptual phase for start-up ventures, when it’s time to draw up a branding strategy for your logo design, there are many considerations to keep in mind.
The Simpler, the Better
Keeping your DIY logo simple yet visually attractive, is crucial. If you have too much for the eye, it’s more difficult for both would-be and existing customers to recognize it and your main objective for the logo itself–to stand for your brand. Additionally, keeping logo designs simple is also important in terms of using of your logo on other materials.
Specific Logo Use
When you’re in the process of designing or redesigning a logo, you should always consider where the logo will be used and how it is supposed to appear. Something that looks nice on a business card may not register well on a huge billboard, so always take into account how your logo is going to render on various platforms before you chose a final design.
Updating the Design
The sad thing, even the best logos don’t last eternally. To stay relevant, consider small tweaks to update your logo. That said, if your logo has been effective before, it’s not always wise to do a drastic shift from what you have been using. Sometimes, with a simple change of type face can be enough. If you designed your logo yourself with one of those websites that help with DIY logos, applying changes is going to be just as quick and easy.
As mentioned above, sometimes after a while, your logo design is ripe for an update. Therefore, when you change your logo, you don’t actually want to change its whole character because that would only take you back to square one when it comes to brand recognition. Even when designing a new business’ first DIY logo logo, going for a clean and timeless design is still best. This isn’t to say that your logo should not have a modern look, but certainly, you should avoid using design elements just because they are the trend of the year.
Logo Design for Branding and Rebranding
Whether you’re beginning a new business and need a representative icon for your brand, or if you’re already a veteran in your industry, it is essential to have a strong logo design. Striking that balance between a DIY logo logo that highlights your business’ value enough, and remaining visually engaging can be difficult, but it can definitely be done with creativity and a lot of hard work.