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Why Responsive Website Design Is So Popular? The use of smart phones, tablets and other smart devices globally to surf the web is growing at a very fast rate. As a matter of fact, this one is not very surprising because it offers comfort and convenience while being cost effective at the same time. The use of mobile devices to close the digital gap between poor and the rich as well as rural dwellers and urban. All businesses and organizations are actually duty bound in creating a site that is mobile friendly in an effort to reach the mobile users they need. One way to do this is to have responsive designs to different screen sizes of the devices used by people. RWD or also known as Responsive Web Design is a technique used in website designing to let websites be able to respond to orientation, screen size and the platform of device that the user is viewing with. Whether you believe it or not, responsive design is the single most important factor that changed the way users browse the web. These websites are capable of changing from one device to another. As an example, if the user switches from tablet device to mobile phone, the website can quickly adapt automatically and fits to the size of the screen dynamically at the same time. Following are some benefits that businesses can reap from RWD delving into technicalities that are involved in website design. Number 1. User friendly – the good thing about responsive websites is the fact that they are fluid and liquid which makes content change across various devices and screen resolutions. It has foreground images that is scaling with the layouts to reveal and to hide parts of the images on the site.
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The fluidity that the design has is actually what making it to be user friendly, exquisite and accessible when compared to traditional websites. Users can surf your page no matter what environment they are in hence, increasing your business website’s reach.
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Number 2. Consolidating business marketing efforts – as a matter of fact, Google and many other search engines are suggesting to use RWD. According to Google, having a responsive web design makes it easier to crawl and favorably performs in search results. Number 3. Cost effectiveness – it is typically more expensive and/or a bit inconvenient than a smart device when using a laptop or desktop. These mobile devices offer easy and quick access to information on the go. Therefore, for those who are spending little time in an office, responsive website designs are very cost effective. Don’t wonder why RWD is constantly growing in popularity with all these benefits.